walmart germany case study

purchase of 21 hypermarkets from Wertkauf

            Market entry in Europe came in 1997 with the

of 2006 with a pre-tax loss of at least $1 billion. 

during this time), Wal-Mart is calling it quits by the

selling from 85 retail units (some stores have been closed

acquisition of Wertkauf and Interspar.  After eight

entered the German market in January, 1998 with the

The following background information is provided to give you

international business.    

interesting case study in both how and how not

few countries? The answers to these questions provide an

Wal-Mart an international powerhouse despite its failure in

the most important reasons?  And, what formula has made

domestic growth.  Why did this happen?  What are

international sales continue to grow faster than their

live without, was a bust in Germany. 

Wal-Mart, the mega retailer that Americans seemingly cannot

     How can this be? 

to Boom in Countries Outside the U.S.

Wal-Mart Failed in Germany ... but Continues